Based on my recent re-reading of the Hitchhikers Guide.
  1. Bigger antics than anyone had bargained for.
  2. Oblivious to the fact that the job of the (galactic) president was not to wield power, but to attract attention away from it.
    Although, "Zaphod Beeblebrox was amazingly good at his job."
  3. Fair, tousled hair, which sticks out in random directions, blue eyes, multiple chins.
  4. Two-faced.
  5. Doesn't bother reading the speech his speechwriter prepares for him.
  6. Says things just to annoy the press.
  7. Never really understands the significance of anything he does.
  8. People don't trust, or particularly like him, but they follow him all the same.
  9. It's apparent that he doesn't really appreciate/listen to his aides.
  10. Swears he knows what he's doing, even when it's impossible (or just highly improbable) for him to know what he's doing.
  11. I wouldn't vote for him.