It's a crowd sourced blog leveraging the most viral editorial story format
  1. Creators of app should index each list on web and optimize list titles for SEO
  2. Develop distribution relationships with major web publishers as marketing channel, always crediting the app
  3. Import web publishers content as lists to include them in the app's searchable database
    This is a massive opportunity
  4. Need to prioritize suggested lists that don't require a half hour brainstorm and can be completed in 2 minutes
  5. Discovery doesn't exist other than through friends. Categorize posts and let people subscribe to topics they care about so you can suggest authors to them.