1. Don't try to be everything to everyone
  2. Define a problem
  3. Validate
  4. Present a clear solution
  5. Revenue models cannot be an afterthought
  6. Don't ever call yourself the Uber of anything
  7. Or the next Facebook
  8. Journey stories work well
  9. Have a Twitter so people can @ your idea with feedback when they inevitably live tweet during your presentation
  10. Investors have to believe in the team to believe in the idea