As a new user
  1. It's intuitive
  2. It's nice to look at
  3. It's fun to think about
  4. Funny and smart people are using it
  5. I can use other people's lists as prompts for my own
  6. I can suggest lists for other people
  7. I can crowdsource opinions on lists I want to create
  8. I can write and save draft lists offline
  9. I can finally use my initials as my username
  10. The save icon
  11. It's emoji-enabled