1. It's the easiest way to make the world a better place
  2. It can encourage someone who's having maybe the worst day of their life to be strong and keep going
  3. There's so much unpleasantness in the world, don't add to it
  4. You can change someone's day with little to no effort
  5. It costs you nothing
  6. It feels nice
  7. It takes more effort to be unkind
  8. You can give people a hug with your words
  9. It's cool
  10. It improves your mood and makes you feel at peace
    Seriously so therapeutic
  11. Aaron Paul's wife, Lauren, co-founded Kind Campaign
  12. Just do it