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Let's start by setting the mood with Michelle Branch's 'Everywhere' or Brian McKnight's classic 'The Only One For Me' (that I've never heard but googled just now). Then come at me with your 'Hey Noah you're just a victim of a very successful 2010 rebranding campaign'. I know dude. Let it wash over you. Drink the tennis-legend-endorsed koolaid...
- •The ClassicFrom cool kids in skinny jeans at fancy soirées to hot moms in mom jeans kicking ass on the playground and making time for Pilates, you can't go wrong with the classic. White leather, with green trim. FUCK YEAH. Business shoe. Brunch shoe. Wedding shoe - as bride, groom or guest.
- •My Current SituationPrimeknit. Nike-heads apparently got their Roshes in a twist when they heard Adidas had their own version of flyknit. Knitted shoes are like Tamagotchis at Christmas 1999: everybody's got their own version and YOU GOTTA KEEP THAT SHIT CLEAN!! I'm on my second pair of these, and with a bit of scrubbing and some low-temp wash in a coooool shoe bag, you can really keep 'em looking freeeeesh for a lot longer.
- •Pharell pt. 1 (Shell. Color)Recent sales figures have shown that Pharell Williams' endorsement has brought in more cold hard dough than Kanye's. It makes sense: the latter is going for limited edition pieces of couture whereas the former has proliferated the brand even further. Like, he literally made the shell-toe available in EVERY COLOR. Coz fuck it. Go big. Also, bonus points for looking like you're straight out of an Italian 90's catalog. Dat lean.