How to Reach a Millennial Audience

American Press Institute looks at how we can best reach millennials: http://bit.ly/APImillennials
  1. β€’
    Employ them
    Your team should look like the readers you're trying to reach. πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘§
  2. β€’
    Develop a voice
    Personality and conversational tone wins. πŸ’¬
  3. β€’
    Visuals
    It should be the first thing you think about, not the last. πŸ“·
  4. β€’
    Make room for new startup units
    Entrenched routines are a heavy weight. Starting from scratch is easier. πŸ’ͺ🏽
  5. β€’
    Go where they are
    No one goes to your website directly. πŸ‘€πŸ”š
  6. β€’
    Mobile
    The phone is now the first screen. Create with it in mind. πŸ“±
  7. β€’
    Get out of the newsroom
    Face-to-face meetups make for the strongest connections. πŸ‘₯
  8. β€’
    Experiment
    It starts at the top ☝🏽️Management not only needs to be cool with it. They should reward it.