Other than the cash incentive @emmaburke
  1. Distract us from eminent demise
  2. Push limits of physical and mental capacity
  3. Existential awareness
  4. Poetic display of excess
  5. Wallow in our own stupidity
  6. Emulate Morgan spurlock
  7. "Why does anybody do anything?"
  8. There are like three existential things on this list now