1. Every time we hit a goal in SkimmHQ a team member takes a spin
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  2. Chug skim(m) milk on theSkimm's snapchat
  3. Sing 3 bars of team-selected song
  4. Spell out SKIMM with your body. That's going on snapchat as well
  5. Drink, spin 3x blindfolded, find your desk
  6. Selfie. It's going on social for 750k people