SOME OF THE WORST MARKETING MOVES IN RECENT MEMORY
- •Earlier this year, Procter & Gamble and publisher FSG hatched a plan to create corporate synergy by paying Jonathan Franzen to promote Tampax while on tour for his latest novel.
- •The plan was for Franzen to deliver a pro-Tampax lecture at each reading he gave on tour, but was scrapped after a single performance when critics pointed out that the speech, unfortunately titled ‘On Moisture,’ featured the word ‘hysteria’ forty-six times in eleven minutes and suggested that Franzen thought Tampax were used to remove makeup.
- •Last summer, cable channel FX angered many Los Angeles residents by having Jessica Lange break into private residences overnight and scream the premiere date for American Horror Story: Hotel at sleeping children.
- •In 2014, Amazon found itself in hot water after offering to send anyone who filmed him or herself vandalizing a Barnes and Noble a free Kindle Paperlight.
- •The makers of Red Bull courted controversy in 2006 by printing copies of The Bible edited to include mentions of the product throughout the book of Genesis.
- •Advertisements for a treasury edition celebrating the 30th anniversary of funny page stalwart Garfield in 2008 angered fans by including detailed instructions for kicking a dog off a table ledge.