The Week in Social Media Platform Changes
A trend of topic-based content discovery emerges, plus other changes that a social media producer/ editor / manager / professional should know about.
- •Vox joins Snapchat Discover, bringing the number of channels to 17.
- •Twitter expands its native polling option, letting you poll across multiple days and offer more than two options.
- •I haven't heard a lot about Facebook @ Work since they launched in January, but it seems like it's been successful enough that they've expanded into messaging. On Monday, they debuted a new “Work Chat” app.
- •A week ago, Twitter removed the ability for Twitter share counts to appear on sites’ social share buttons. Still want those numbers on your site? You can have them - for a fee, provided by data service Gnip. (Although you can still get data through SimpleReach, which has a partnership with Twitter.) Follow the backlash: #saveoursharecounts
- •A new Snapchat feature called Story Explorer allows you to see your friends' contributions to Live Stories.
- •On Vine, you can "swipe left" now to see more of a particular topic. This follows a trend for social platforms to foster more topic-based content discovery: Vine’s update is very similar to new features on other platforms, such as Snapchat's brand new "Story Explorer," Twitter's Moments, and Instagram's content streams in their Search section.
- •Happy Thanksgiving, everyone! Let me know in the comments anything I missed.