The Week in Social Media Platform Changes
If you're like me, you can't go a day unplugged without feeling behind on the latest products, initiatives and platform changes on social media. Here's what you missed this week.
- •Snapchat claims it has tripled its video views since May, to 6 billion a day. The important takeaway here is growth, as the actual view numbers are likely inflated & not an apples-to-apples comparison to Facebook or YouTube views.
- •Facebook launched its notifications app, and I immediately deleted 70% of my iPhone news apps and unsubscribed to countless newsletters. Sorry, Apple. This is a game changer.
- •Tumblr introduced an internal messenger. This might seem like Tumblr is playing catch-up with Facebook and Whatsapp, but the discovery potential for people united only by common interests is huge.
- •Facebook stole the thunder from the NYT's terrific VR initiative by rolling out 360 video capacity with a number of impressive launch partners, including an amazing look into the origins of the Ebola crisis from Frontline.
- •WGBH News' Nikki Blank penned a smart look into how political reporters are reaching younger audiences using Snapchat.
- •First Facebook hacked facial recognition to save you from manually tagging your friends. Now Pinterest makes it easy for you to find individual products inside pins- though a new in-pin search feature.
- •You can now subscribe to your favorite journalist or celebrity's Facebook Live feed, so you get a notification whenever they start a new stream.
- •Facebook was busy this week: rumor has it they're testing an ephemeral messaging option in Messenger. Choose the option and your note will disappear after an hour.