This week in social media platform changes
What did I miss this week? Let me know in the comments!
- •Big shift for the social media darling Snapchat: a new feature "Memories" introduces a way of saving and sharing old snaps in a private archive inside the main app.
- •In another massive shift to the core of Snapchat: As part of the new Memories feature, you can post pre-produced photos and videos to Stories.
- •This.cm, a social network where users share just one link a day, launches a standalone app.
- •As Facebook shifts to video, the platform makes viewing easier for those with limited Wifi or internet connections: making videos downloadable for offline viewing.
- •Instagram insights are now available on Business Profiles, illustrating how posts are performing and providing details about demographics and activities of your followers.
- •Facebook adds the ability to like, comment and share Instant Articles – and on media that appears within articles.
- •Twitter is testing two new features for customer service: The ability to feature a time of day when the account is most responsive to mentions; and a tab showing "featured tweets" curated by an account.
- •Pinterest updates its advertising strategy to expand keyword search (meaning, you can buy space on Pinterest that surfaces with specific keyword searches, as you can with Google) and interest-based targeting.
- •Facebook is testing a "multilingual composer" that translates posts into one of 45 languages.