This week in social media platform changes
What did I miss? Let me know in the comments!
- •Facebook allows users to comment with videos. You can upload video replies to posts by by profiles and Pages, and in Groups and Events.
- •LinkedIn was sold to Microsoft for $26.2 billion.
- •This.cm adds comments, although you are allowed to opt out.
- •Snapchat partners with ad measurement firms Moat and DoubleClick to develop a metric to measure the amount of time a viewer sees video or audio. Plus: Twitter beefs up its ad viewability data through a new partnership with Innovid. (The new data is available only to Twitter Amplify advertisers.)
- •Facebook allows users to post 360-degree photos to their profiles. The platform will automatically convert your panorama photos into interactive images that you can tilt to view using the Facebook app, or view using a VR headset.
- •Snapchat launches its advertising API, allowing ads to be sold by third parties (separated into Ad partners and Creative partners).
- •Facebook flirts with ephemerality, testing a post style that is only visible in the news feed and not posted to your timeline.
- •After being accused of censorship around news and discussion of the Orlando shooting in the /r/news subreddit, Reddit changed its algorithm to dis-incentivize repeated posts on the /r/all section. A future change will be to add a filter to the /r/all page so users can filter out certain communities.
- •Snapchat buys Real Life, an online magazine to cover technology. This will be a traditional website with primarily text. So retro!
- •Facebook has created an online platform called Creative Hub for brands and agencies to create ads for Instagram and Facebook directly from smartphones.