This week in social media platform changes
- •Facebook launched 360 Live video with a National Geographic broadcast from the Mars Desert Research Station. Facebook joins YouTube in 360 live broadcasting – YouTube announced their support for 360 degree live streams in April. Later this month, Facebook Live 360 broadcasting will become an option in the Facebook Live’s API.
- •Live video broadcasts from the Twitter app are now available, without needing to download or go through the Periscope app.
- •Group Chats come to Snapchat: You can communicate with up to 16 friends at once. Snaps still last for 24 hours, and each group participant can replay the snap just once. You can also 1-1 chat people from within a group - they're calling this "Quick Chat."
- •More Snapchat features introduced this week:1) Shazam! Integration: Hold down the app's camera to identify a song playing nearby. 2) Scissors: Cut out part of a message and turn it into a custom sticker. 3) Paintbrush: More color and artistic options for making your Snaps Snaptastic.
- •Instagram Live Video is here, joining Facebook, YouTube, Twitter & Tumblr. This live video is ephemeral– once you stop broadcasting, the live story disappears from the app. IG also launched disappearing photos & videos in Instagram Direct (you can send these to friends or groups of friends), accessible via the new paper airplane icon on your feed.
- •You can now bookmark posts on Instagram to save for later. Saved posts to go a new private tab on your profile.
- •Instagram has added a staggering 100 million monthly active users in the past six months – they’re now at 600 million MAUs.
- •New discussion site Imzy (started by former Reddit employees) is pegged to be a welcoming, conversation-based social site.
- •Steps Facebook announced this week to combat "fake news": 1) Users can mark stories as fake by clicking "Report Post" option on any post. 2) Facebook has partnered with news orgs like Snopes & the AP to fact check stories. 3) Facebook is analyzing domain names to detect "spoof" domains or sites that might be gaming the system for financial gain.More on #2: If the fact checkers can confirm (with a source) that the story is false, the post is marked with a red warning. When a user clicks, you can learn more or go see the debunking link. Flagged posts can't be promoted or made into ads. When a user goes to share a disputed post, they will get a notification saying the link has been disputed. Finally, disputed stories will appear lower in the feed.