This week in social media platform changes
- •Facebook is testing a change to the trending topics to show the number of people talking about each topic (without a short description written by Facebook employees).
- •Next week, Reddit will debut a new ad offering called Promoted User Posts, where you can sponsor user-generated posts. Reddit would work on behalf of the sponsor to contact the original poster to seek permission for this action.
- •You can now restrict your Facebook Live broadcasts by audiences (filter by location, time zone, age and gender). Note, this is for Live broadcasts via the FB Live API only.
- •Facebook tests new video features on its Android app, including a dedicated video tab with a search engine (which hints of a potential for ad targeting, both keyword based and interest based) and subscription-based video channels.