This Week In Social Media Platform Changes

  1. Twitter changed its category in the App Store from “social networking” to “news.” But if you’re in an industry that heavily relies on Twitter (customer service, TV, sports) don’t be alarmed — it's less an ideological shift than it is a play to feature higher in the App Store rankings (it is #1 in News & only in the top 10 in Social Networking).
  2. Changes to Facebook Pages make it easier for people to interact with you. 1) Your page now has a username indicated by an "@" symbol. 2) Messenger Links: unique URLs take you straight to FB Messenger. 3) "Messenger codes" scan w your camera, taking you to Messenger. (Note: These updates are only for Pages that allow messages from fans/customers)
  3. YouTube improves its recommendation engine, including a new tool that favors "fresh" video content (uploaded within the last hour).
  4. Reddit now has a standalone app!
  5. Instagram.com introduces a way for you to discover new accounts to follow, based on your current network.
  6. Snapchat shuts down the $.99 option to replay a Snap. But they made up for it by allowing you to Face-swap with photos from your camera roll. There goes your Friday night (you’re welcome).
  7. I noticed the new “sticky video” feature on my newsfeed this week — allowing me to continue watching a video even as I continued to scroll my newsfeed. (I was using the Facebook app on iOS).
  8. Snapchat announces users are watching 10 billion videos a day on the app, up from 8 billion in February. They also stated that more than 1/3 of Snapchat’s daily users create Stories (collections of photos and videos from the last 24 hours).
  9. What did I miss? Leave 'em in the comments.