POPULAR THINGS I DON'T UNDERSTAND

Appeal factor: none. Convince me?
  1. Hamilton
  2. Snapchat
  3. That reality show family
  4. Coffee
  5. The Muppets
  6. Pies (excluding the ones with graham cracker crust)
  7. Beyoncé
  8. Yoga
  9. Claw nails
  10. Star Wars
  11. Benedict Cumberbatch