I wrote down twelve design principles for our team to help us make design decisions.
  1. Define the problem first
  2. Create more value by creating less
  3. Design performs
  4. Strive for consistency
  5. Focus the user on one primary action at a time
  6. Minimize user input
  7. Use your user's language
  8. Make decisions for the user
  9. Design with strong visual hierarchy
  10. Align elements
  11. Don't go for 'WOW', go for 'of course'
  12. Design for change