Digital Marketing Terms

  1. CPA - Cost Per Acquisition
  2. LTV - Lifetime Value
  3. CPM - Cost Per 1000 Impressions
  4. CPC - Cost Per Click
  5. CTR - Click Through Rate
  6. ROAS - Return On Advertising Spend
  7. DAU - Daily Active User
  8. MAU - Monthly Active User
  9. CR - Conversion Rate
  10. ARPU - Average Revenue Per User
  11. CTA - Call To Action
  12. SEO - Search Engine Optimization
  13. CRO - Conversion Rate Optimization
  14. SEM - Search Engine Marketing
  15. KPI - Key Performance Indicator
  16. ROS - Run Of Site
  17. RON - Run Of Network
  18. USP - Unique Selling Point
  19. QS - Quality Score
  20. PR - Page Rank
  21. PV - Page View
  22. LPO - Landing Page Optimization
  23. WOM - Word of Mouth