Here are a few things to know, do, and not do when asking companies to sponsor after market parts for your project.
  1. When you call for the first time, make it quick.
    People are busy. Companies are happy you are passionate about your project/car but don't make it a 30 min conversation. Introduce yourself, ask for an email address, send a proposal or info to said email address.
  2. Do not call multiple times to check on the status of your sponsorship request.
    Don't worry, if the company wants/can sponsor you, they will get in contact with you. If they don't call you back, it's probably not going to happen.
  3. What fits my car?
    Know what you need and make sure to send the exact part numbers if available. Do not ask the marketing manager to do the work for you. Some exceptions but for the most part, you should know what you need.
  4. It's about reach... not horsepower or your mod list.
    It's great you have 800hp in your s13, that's awesome. But, no need to mention every upgrade under the hood. Focus the info/proposal on how many car enthusiast you're reaching on social media or website. You can have the best built race car, but if no one sees it, it doesn't help a company promote their product.
  5. What can you offer them?
    You're asking for free aftermarket parts/stuff. It's not free for them, so make sure what you're offering out weighs the cost of what you're asking for.
  6. Deliver.
    Do what you say you're going to do. If you promise photos after events, send them promptly after each event. Whatever the agreement is, make sure you deliver. It's the only way to grow the relationship between you and that company.